2. During the search: What did I find? How do I sift through information?

2.1. How to sift through information and assess the results obtained

2.1.8. Quality (grammar, spelling, illustrations, etc.)

Previously, we mentioned that a good navigation structure shows a positive attitude by the authors in terms of providing high-quality contents. The same happens when information readability is also appropriate.

Using grammar and semantics that are appropriate for the contents, with no spelling mistakes and visually pleasing to read are some indicators to assess content quality.

We should also focus on the specific features of the information format: textual information, multimedia contents, sound files, graphic content, etc. Showing respect for the intellectual property of other authors, whenever information from other authors is used, providing the sources used (not only for text-related content, but also when using images, for instance), makes the information presented more reliable.

As for content presentation, the following is a supplementary standard for checking credibility in in websites that contain advertisements: a clear-cut distinction should be provided between informative contents and publicity-related or similar contents. A site that makes a clear difference between advertisements and information will always be more reliable than a site where users may not tell advertising (commercial advertising, political advertising, etc.) apart from allegedly objective or independent information.